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Mergers, Acquisitions, Alliances and Synergies Case Study
Case Title:
KB Home : The Homebuilder's Growth Strategies
Publication Year : 2005
Authors: Roopa Umashankar, D. Satish
Industry: Residential Construction
Region: USA
Case Code: MAA0031
Teaching Note: Not Available
Structured Assignment: Not Available
OR
Abstract:
Started in the late 1950s, KB Home, the fifth largest homebuilder in the US has grown through acquisitions of large homebuilders based in fast growing cities in states like Florida, Arizona and California. Besides strategic acquisitions, KB Home grew by concentrating on building high quality customised homes. With 27,331 homes built in 2003, KB Home plans to further increase its market share by focussing on certification programmes for improved quality home building and efficient handling of customer complaints through its 'Say Yes' initiative.
Pedagogical Objectives:
- To discuss KB Home's planned acquisitions and certification programmes for its growth
- To discuss KB Home’s attempt to become one of the biggest homebuilders in the US.
Keywords : KB Home;Mergers, Acquisitions, Alliances Case Study; KB Home's diversified market; KB Home's acquisitions; KB Home's expansion; KB Home's business practices; KBnxt business model; KB Home studio; National Association of Home Builders (NAHB); KB Home's quality assurance practices; Homebuilders in the US
